What is a conversion rate?
A conversion rate represents the percentage amount of conversions that take place on your website. Usually when people talk about there being "konvereteret" so speaks to you through your website has sold a product to one of the visitors on your website. You can also choose to measure its conversions, a visitor has booked a meeting, a product sample, requested a quote from you or the like,
Suppose that you measure your conversion rate based on each time someone buys a product on your website's online shop. As an example, we play that 2 out of every 100 visitors to your web site chooses to purchase a product from you. The other 98 just click around on various pages and leave the site without buying.
In this case, your conversion rate of 2%.
Those who know of his conversion rate typically work in parallel with conversion rate optimization. It aims to work along with its website design and marketing, so that as many as possible of your visitors end up buying your product. It may be you have better pictures on your website, better deals, or just make sure that you market yourself the places where the maximum number of visitors coming in, end up buying something from you.
It is very difficult to say anything factually about what is "normal" conversion rate for a website or shop as there are many parameters that influence the result. Typically a Danish shop somewhere between 1-10%, where of course in some industries with low competition, is easier to get a high conversion rate than other industries where competition is very tough with many suppliers.
When working with optimization of the conversion rate is very important to have a grip on
digital marketing and concepts such as
ROI (Return of Investment) and
conversion measurement (for example, using Google Analytics)